Ever since Americans were sent into a tizzy over that little “taxation without representation” issue with King George, we’ve obsessed over democracy and freedom of choice. Naturally, we assume that more choices and more freedom to evaluate and select them is unqualifiably better.
Until a few years ago, I would have agreed. Then one [...]
The Four Shades of Decision Making
December 25th, 2008 No Comments
Tags: decision making · paradox of choice · psychology